Audience
By weaving together the rich tapestry of Dr. Ariotti’s life, The Life of Lou has the potential to captivate and inspire a broad audience, creating a lasting impact across generations.
The Life of Lou is designed to engage a diverse audience, primarily targeting individuals aged 30 and above who have a deep appreciation for Australian stories and history. This demographic includes:
Medical professionals:
The Life of Lou serves to inspire current and future generations of medical professionals, shedding a light on the rewarding and meaningful mission of bringing world class healthcare to remote communities.
There are around 200,000 healthcare professionals in Australia, including medical students, who can gain insights from Dr. Ariotti’s experiences and dedication to his craft, as well as community and rural advocates. With 1.5 million Australians passionate about rural health issues and community resilience, viewers will see Dr. Ariotti as a symbol of commitment to regional Australia.
The sentiment among regional communities is resoundingly, We don’t have doctors out here like we used to. And it’s true; Lou was the last surgeon of his kind, the last rural generalist of his great skill and cross-disciplinary experience, to service Western Queensland.
There are common challenges facing rural medical organisations and communities, such as funding, accommodation, and personnel willing to live and work in remote locations, which are all subtly scrutinised by the contrast of then and now that this documentary presents.
Documentary enthusiasts:
Approximately 15 million Australians regularly consume documentary films and series, drawn to compelling narratives and authentic storytelling, across multiple streamers and other sources.
This story is refined and well-produced among them, sitting in a category of thoroughly thought-out non-fiction entertainment.
History Buffs:
About 25% of the adult population express a keen interest in historical figures and events, particularly those highlighting Australian culture and heritage. Dr Lou Ariotti is a remarkable figure of a fast-forgotten era, whose mark remains on thousands of Australians. We must tell his story before it is history lost to the sands of time.
In addition to our primary audience, The Life of Lou aims to resonate with Gen Z viewers, who comprise around 20% of the population. This generation exhibits a growing fascination with history, often seeking out content that reflects traditional values and innovation.
Curiosity for the Past:
Over 60% of Gen Z is interested in “old things,” from vintage technology to classic methods, aligning perfectly with Dr. Louis Ariotti’s commitment to foundational practices in rural medicine.
Social Media Savvy:
Gen Z, approximately 3 million individuals, is adept at sharing and discussing content on social platforms, providing an opportunity for the documentary to spark conversations about historical figures and rural healthcare.
